If you follow the right marketing and communication strategies, it is not difficult to acquire new customers for your digital marketing agency. When you are in an industry like Digital Marketing, it becomes crucial to connect with your prospects and interact with them. You have to research your buyer persona and find apt tools to get in touch with them. This post will take you through ways towards finding the first clients (or new clients) for your business.
By the way, if you’re just launching your digital marketing agency or planning to launch one, do check out these 25 things that you need to know when starting your own digital marketing agency.
- Blogging
Blogging is an excellent way to promote your firm’s digital marketing services. By reading blogs, your audience will be informed about your services and expertise that will motivate them to reach out to you for their requirements. You can also generate internal links to your blogs to make them rank higher on search engines.
Remember, more visibility → more traffic → more leads.
- Connect with prospects on social media
Social media is a great place to promote your business and to connect with prospective buyers. You don’t have to create accounts on every single platform, but try to choose the appropriate social platform for your agency where you can access your target audience and inform them about your services. Creating a strong social media presence will boost your brand value and help you find your first customer.
- Design a compelling Landing page for your website
A landing page is the advertising page of your website where the users arrive after clicking on ads or results on search engines. You can generate traffic on your landing page either by paid search (Google Adwords) or organic search through superior content. Creating a compelling landing page that offers a clear call to action (CTA) can help you get your first lead.
- Seek referrals from your existing network zone
You can request your family, friends, and relatives for business referrals for your firm. They may be having contacts of businesses who might actually help you get leads for your agency. It is always a good idea to get help from the people you know and trust. Offline networking also plays a key role in your business.
- Use Google Ads to top the search results pages
Google Ads is a great tool for lead generation. It allows you to display ads or service offerings on search engines so that interested buyers can reach you by clicking on those ads. Pay-per-click (PPC) costs depend on the bid and keywords you choose for your ad. However, relying solely on Google Ads is not considered a good choice for startups. There should be a suitable blend of relevant marketing techniques for lead generation.
- Create an optimized email marketing strategy
Emails are the most effective way to generate leads for startups or any organization. They are cost-efficient, flexible, and can be sent to multiple recipients at the same time (Bulk emails). If you already have an email database, it is well and good, but even if you don’t have one, there are various online sources from where you can get email contact lists. You can contact your leads through personalized emails or email marketing templates and newsletters.
Acquiring your first client sure takes some research and efforts, but that’s worth it. All you have to do is keep yourself updated with the latest digital trends in marketing and offer quality services to your clients. If you want to add more value to your brand by providing your customers with exceptional digital marketing services, you can always partner with White Label Digital Marketing Service Provider that will help you keep your customers happy.
