Linkedin is the best B2B networking platform. It gives access to the world’s largest professional network with nearly 660+ million users in more than 200 countries and territories worldwide. Especially in 2020 a lot of businesspeople are adopting Linkedin to generate leads for their business. Let see why LinkedIn is important and how can you optimize your profile to attract your potential customers.
Why is LinkedIn so popular?
Linkedin is getting popular day by day because it is not only connected Business people to other business people it also hosts more than 500 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. LinkedIn is an important part of being a full-fledged professional in any industry these days, from seeking a new career to keeping your personal image.
Why is LinkedIn more important for your agency?
Linkedin is an ideal platform to identify clients with digital marketing needs as a digital marketing agency is a B2B business. If you try to generate leads on Facebook or Instagram it doesn’t make sense because those tools are mainly for B2C and entertainment. When used effectively LinkedIn can be the most valuable tool for your agency. A Company Page helps LinkedIn members learn about your business, your brand, and your team. For digital marketing agencies especially, there is no better tool than LinkedIn to find clients, but most of the agencies fail to get clients using LinkedIn.
How to get more clients for your agency using LinkedIn lead generation in 2020?
If you are using LinkedIn to attract customers, the most boring thing to have on your profile could be a simple list of your professional experiences. Instead, finish all the basics of the profile in a way that reflects your personality. Your profile image is the first thing people will see when they land on your LinkedIn profile, so make a good impression. It is important to have an amazing headline and a good bio. List your achievements in your about section. It’s not a bad idea to brag about yourself in your description. Linkedin also has an option to customize your URL. Furthermore, remember the Linkedin company and individual profiles get indexed on search engines so optimize your profiles for SEO.
Engaging with others
LinkedIn is all about building relationships with people you know personally and those you wish you knew. With the platform now approaching half a billion users in more than 200 countries, communicating with B2B customers, potential hires and business partners are the clear ladder of this social media platform. It is important to send a thank you message whenever you have a new connection. Once you get a reply from your client it is the right time to explain your services in detail. Also, if your prospective client did not reply you can always send follow up messages. When engaging with customers don’t share any personal or unprofessional information. It is important to maintain the sanctity of LinkedIn.
Highlight your team
Linkedin also lets you highlight your team on your business page. If you have employees in your agency it is better to highlight them on your LinkedIn profile. Linkedin is a trusted network by professionals. So it will make sense if you list your employees with details. It can also improve trust in your brand. You can also share team hangouts and celebrations on your business updates.
Take advantages of advertising options
You can also consider paid advertisements on LinkedIn. Many company owners are heading to LinkedIn with their budgets this year. Do keep in mind that with LinkedIn the cost is going to be a lot higher than Facebook or other platforms, so make sure you have got the cash to play before you sit down at the table. But LinkedIn is definitely going to be worth the cost. If you don’t want to spend money on advertisements go for organic lead generation on LinkedIn.
Plan your posts after studying Linkedin’s content publishing platform
The LinkedIn Platform enables LinkedIn members to write, edit, and distribute articles. All members can use the article publishing tool for writing articles on LinkedIn from their homepage on a desktop computer or tablet. On LinkedIn, users are often looking for industry updates and news. But it is important to know the LinkedIn algorithm before you start writing your next article for best reach and engagement. For instance, You can use images and videos. And you can also use exact hashtags to help your customers to identify you. There are no limits to the number of hashtags you can use in a post on LinkedIn but experts suggest using 3 to 4 hashtags.
Join groups and discussions
You can search for groups to join by searching at the top of your homepage or examining the groups you have already joined. You can also create and host a new group focused on a specific topic or industry, which can be featured on your company profile. Once you are a group member, you can join group conversations, find answers, and connect with other group members. You can build your network by participating in group discussions and later taking the discussion to the personal chat window, email, call or event F2F meeting.
Linkedin is and will be the most preferred tool by professionals in the coming years. It is important to optimize your profile in all possible ways. Overall it is a good opportunity to have an amazing LinkedIn profile. Linkedin the right strategy and approach you can generate more cost-effective yet high quality leads.
To know more about what to share and not to share your profile on LinkedIn check out our blog, “What To Share And What Not To Share On LinkedIn?”
