PPC, also known as Pay Per Click is a form of online advertising, wherein advertisers pay every time one of their ads is clicked. It is one of the leading services that businesses use to market their products. Loaded with many advantages, it is a cost-effective method that provides customizable and targeted advertising. However, relevant skills and research is required to run a successful PPC campaign. It is a time-consuming process and not all clicks lead to sales, thus one must take a deliberate decision to ensure profitability.
Here we are going to discuss a few tips to help you run a successful and profitable Pay Per Click campaign for your business or clients:
Carry out extensive keyword research
Study the search term reports to get an idea about the popular and performing keywords among your targeted audience. The Google Keyword Planner can make your job easier by multiple folds. It is a useful tool in Google Ads Manager that will assess the keywords associated with your products or services and also suggest a list of related keywords as well.
This activity will not only provide you with an insight into the market trend but will also increase the conversion rate for your business.
Write Engaging Ad Copies
The ad copies for your product/service must be targeted, crisp, and short. Observe it from the customer’s point of view to get a review. Remember, it is these few words of your ad copy that are going to do all the magic. The catchphrases in the ad copy should be interesting enough to grab the attention and compel the customer to click on your link. Carry out detailed competitor analysis and use the USPs that your competitor would have missed out on. This would make your ad look unique and increase the chances of being clicked.
Add a compelling Call To Action (CTA)
Without a Call To Action button, the entire purpose of your ad is beaten. Any potential customer who is attracted by the ad and wants to connect with you for further details would look for an easy and accessible way to do it. Adding a Call To Action button would serve this purpose immediately and would also, reflect the customer-friendly attribute of your campaign and business. CTA button must be prominently displayed on the landing page.
Set a realistic budget for your campaign
A lot of advertisers tend to rely a lot on the effectiveness of their ad, the strength of their landing pages, the reviews, etc and do not spend a penny on their PPC campaigns. Others tend to overspend, due to unlimited budgets allocated to their campaigns. Assigning a budget amount to a campaign is not as easy as it sounds. A lot of research and calculations about revenue per click, target audience, demographics, and the closing rate goes into deciding the perfect budget for a Pay-per-Click campaign.
Optimize your Landing Pages
Landing pages should be separately created for each of the links provided with the ad copies. Searchers must be presented with exactly what they had been looking for. Supplying a generic landing page for all the links might annoy the customers. This will rather work in the favour of your competitors.
Ensure that there is proper sync between the ad copy and the landing page in terms of content, keywords, and the targeted service. Any heavy files that can slow down the processing of that page must be avoided. Try to keep the interface of the landing page user-friendly, to make it easier for the customer to navigate through it.
