Digital Marketing has become an essential tool for contemporary advertising agencies. There are still many agencies who have not been using digital marketing at a rate of maximization; instead, the focus has continued to be on traditional marketing strategies. These strategies are proven to be the safest during the current market situation; however, advertisers have to start planning for dynamic shifts, or risk the possibility of being left behind. Social media has taken center stage with millennials, offering advertisers viral growth opportunities. As such, digital media consumption habits are changing ever faster worldwide.

WHAT’S THE COST OF NOT GOING DIGITAL FOR A BUSINESS?

A- Lose Relevance

Many agencies don’t follow their customers on social media or reach out to them, commenting, and show some care to them. There is nothing more significant than engaging with a customer online and seeing them come into the store later to say how much it meant to them that the business took the time to connect. These are the small things a company can do that often make the most difference and gain their trust.

B- Competitive Disadvantage

Digital experience means when a customer does all the actions via a digital medium (e.g., online product reviews, tech support on a smartphone, or purchasing any product). Digital customer experience is an in-build part of the customer experience. It is said that digital experience affects the customer experience as a whole.

These days customers expect a polished and streamlined digital experience—adverse interactions, or lack thereof, can negatively impact a brand’s image.

Leaving digital transformation out of your business plans can cost you valuable sales. Today’s customers expect high-quality digital experiences, where the service is more intuitive, automated, and personalized.

C- Mobile Access

Here is the fun fact, 77% of American adults have a smartphone and are likely to use that smartphone for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this, and you will be in front of your audience when you remarket ads, email and text marketing, and social media while they use many different apps on their mobile phones.

D- Miss Out On Social Selling Opportunities

You may not know this, but social selling means when a B2B sales organization leverages its social networks to find leads, foster relationships, and eventually close deals.

According to IDC, online social networks play a vital role in the purchase process for 84% of senior B2B buyers. Additionally, 75% of B2B buyers and 84% of C-level/vice president (VP) executives surveyed use social media to make purchasing decisions.

Any brand that wants to grow and earn revenue today needs to have a sales team that is familiar with selling online.

Have you ever imagined that these social media channels, like Facebook and Instagram, can become a medium for marketing and promotions? Well, this is happening and additionally increasing to provide positive results. Social media is also part of digital marketing.

Don’t believe us? Check out these statistics on how digital marketing has impacted businesses in the last few years!

(Source: Lyfe Marketing)

• 72% of customers want their favorite brands to update information on discounts and promotions on social media.
• Out of 5, at least four businesses go for Google Ads for PPC campaigns.
•  If a business spends $1 spent on Google Ads, the average revenue they make is $2.”
• The conversion rate from a smartphone has increased to 64%.
• The purchase of 64% of consumers is influenced after watching a Facebook video.
• Globally, 3.03 billion people are active on social channels.

These numbers show that most of the consumers have shifted to online and are consuming new products and services online daily. 

IMPORTANCE OF DIGITAL MARKETING FOR A BUSINESS

1- High Rate Conversions

Digital marketing can measure the conversion rate very quickly via a straightforward method. That is, learning the percentage of viewers who get converted into leads and then subscribers and a paying customer. SEO, Social media marketing, and Email marketing are the simple methods that have a high conversion rate as they can generate a quick and effective communication channel with the consumer.

Surprisingly all the traffic that you are getting on your website it’s because of digital marketing, which gives you lead generation.

2- Interact with Target Audience

Most traditional marketing provides one-way communication with the consumer, where digital marketing provides two- way communication in real-time. This makes it easier for brands to have an active interaction with their consumers and build a brand relationship through quality consumer engagement. 

3- Better ROI

While earlier budget allocations were done individually to handle each kind of marketing medium, the situation becomes more progressive now. Even a small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer engagement. Using web analytics helps the business owners know whether your website is providing optimal ROI. 

4- Generate Better Revenues

Digital Marketing gives high revenues as it conveys heaps of gainful advantages for the business, which appreciates better and higher income. With better revenue generation, any company utilizing digital advertising strategies will have 3.3 times better odds of optimizing their business. Digital Marketing is that it opens the ways to better, bigger, and remote targeting markets both locally and abroad; it is one of the most significant benefits.

FUTURE OF DIGITAL MARKETING

During the last two years, we’ve seen new technologies, a comeback of sorts in social media, and influencer marketing, which has become a powerful marketing channel in its own right.

So, without taking more time, here is a list of things that will become the FUTURE of digital marketing.

A- AI & Automation

Artificial Intelligence is ruling the business industry. Already it is taking over many simple jobs (communication, product recommendations, email personalization, just to name a few), and it will continue soon.

According to Techgrabyte

“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

So, it seems like AI is an essential factor for all the business, and digital marketers should start implementing it for better growth.

B- Micro-Influencers market

Everyone is aware of the influencer marketing concept, and it is a great way to market your products to your customers through someone they trust. But, now the problem is, it has become costly and especially for small- to medium-sized businesses. 

Well, every problem has a solution, and the answer is Micro- influencer marketing. The term micro-influencer refers to medium-sized influencers (around 30,000 followers) with niche areas that are popular enough to be influential but are not loaded with sponsorships. One of the most significant benefits of micro-influencer is that they have a better engagement rate. 

C- Vlogging

Vlogging is not a new concept. We’re all familiar with it, and it is suitable for the market because it is personal, direct, and can convince the target audience to a higher level. 

Video marketing is an effective way to boost your engagement level, and the most prominent example of vlogging is Youtube, as it has overtaken Facebook as the second-most visited site (Google is number one, naturally).

D- Chatbots

Chatbots are not new to the customers as they play an essential role in digital marketing. Surveys have shown that 80% of businesses want chatbots, and in the future, chatbots will help companies to save $8 billion EVERY YEAR. 

Chatbots will become a customer service standard and start replacing live agents more and more frequently as machine learning algorithms grow more complex, and they never lose patience.

If you’re doing any business within the current era, you need to and may use Digital Marketing Techniques while not overlooking them. Digital Marketing adds price to your business in a massive number of ways. If you’re still unaware of the worth that digital marketing is adding to your branding, then you are surely missing out on something huge. 

Discuss it with experts, and you can always choose WHITE LABEL MARKETING and fulfill your marketing needs!