Social Media is the new big marketing tool of this era. Using it wisely can take your business to the next level. We, as the best white label marketing service provider in India, regularly get tons of questions regarding our working procedure with social media campaigns and marketing. Here we discuss the 8 step process that we follow for every client to formulate a Social Media Marketing Strategy.
Find and finalize the goals:
A clear motive unravels a clear path. Deciding on the goals that should be achieved after the marketing is the scale to evaluate the results of the SMM at the end. To start with, we finalize the goals based on the famous Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) objective planning model. Adding to this, we make sure the objectives align with the overall marketing goals of your business.
Define your audience
We next focus on the target audience with whom we will interact on Social Media. Knowing their demographic preferences and psychographic characteristics is inevitable in having successful marketing. As a white label marketing agency, we have access to recent research reports and will use that to get more insights into the area of target audience. Their age, gender, occupation, income and interest are taken into account and are analyzed to get an idea about what type of content should be used to get their engagement.
Research on competitors
We will do a close watch on the doings of your competitors to have an understanding of the possible blocks that may come across the road to a successful campaign. Doing a competitor analysis and social media listing to check the model of their work and the level of success they own with it, will help in shaping realistic and perfect strategy for our social media marketing.
Decide the channels:
Goals, audience and analysis of the competitors will give an insight into which social media platform we must use to have an effective campaign. If you are already using any social media platforms, our team will also do an audit on them to get a better understanding of the type of social media approach you need. This study will bring out the information regarding the type of social media platform you should use and the possible results to be expected.
Plan the budget:
We as a reputed white label digital marketing agency always value the money you spend on us. So, our professional team will plan a realistic budget for the campaign that includes all aspects of the marketing. We analyze the ROI expected from the campaign and decide the budget that suits your capability.
Create/ update your account:
In this step, we will create new social media accounts for you. Or already if you have social media handles we will rework them . In the process, we make sure no profile area is left without filling and keywords are used in the content to get you available in the search results. Our team will decide on the logo and theme which should be consistently used on the page to create a brand identity. High-quality images must be uploaded to the platforms in the suggested dimensions. The tone and style of the content will also be fixed, which gives clarity to the whole work.
Test and improve the strategy
A test run will be conducted on the social media pages, to ensure the ability of the strategies employed. The results will be analyzed and necessary improvements will be made to get better results out of the marketing.
Publicity Port is one of the best White label marketing service providers and gives out excellent service in the areas of digital marketing. If you have any requirements in Digital Marketing such as Social Media Marketing, Google Ads and LinkedIn lead generation, contact us! We will work to grow your business!
