About the Client:
Our client, boasting over 70 yoga studios across India, aimed to foster a community centered around Yoga and mindfulness. With 25 unique Yoga forms and thoughtfully designed studios, their mission was to enhance wellness and well-being.
The Challenge:
As India’s largest Yoga studio chain, they faced increasing lead costs and lacked lead source tracking.
Publicity Port identified the root cause: rising costs per 1000 impressions (CPM), leading to higher lead costs.
Objective:
- Significantly lower the increasing lead acquisition costs for over 70 yoga studios.
- Improve the accuracy and efficiency of tracking the origins of leads.
- Streamline and refine the client’s digital advertising strategy for better results.
The Results:
Our strategic overhaul led to remarkable outcomes.
We enabled effective A/B testing at the studio level, identified high-performance ads, and implemented a scalable campaign structure with enhanced tracking capabilities.
Change in leads acquired compared to last month
Most notably, we achieved a 50% reduction in the cost of generating 2,500 leads within the first month of engagement.
Change in Cost-per-lead over a month
