About The Client:
Our client, a London-based shop, offers a wide range of high-quality Indian spices to customers seeking genuine flavors. Seeking to expand their reach and attract more customers, they approached us to help them increase their visibility and sales through an effective online strategy.
Challenges Faced:
Making great quality spices, our client found it hard to get noticed on Amazon, where many other companies already sell spices. They needed to stand out in the competitive Amazon marketplace for Indian spices.
So, their challenges were multi-faceted:
- To increase brand visibility,
- Improve sales conversions and
- Ensure a substantial return on ad spend (ROAS).
Objective:
- Enhance client’s market share and establish them as a go-to brand for Indian spices on Amazon.
- Elevate impressions, drive sales, and achieve an ROAS that justifies the PPC investment.
The Result:
- The campaign peaked in May 2023, with impressive sales and a ROAS of 7.99, indicating a strong return on the investment.
- The average ROAS was 5.93, and with an advertising spend of £8,357.43, sales reached £49,586.83.
- Achieved over 4.3 million views on their ads from January to June 2023.
