About the Client:
A prominent wellness brand with over 70 Yoga studios across India, our client aims to foster a community of fitness enthusiasts through 25 unique Yoga styles in thoughtfully designed studios, promoting health and mindfulness.
The Challenge:
Despite being the largest Yoga studio chain in India, the client faced escalating marketing costs without corresponding increases in results, a significant hurdle in their growth trajectory.
Objective:
- Restructuring the White label PPC campaign for efficiency.
- Organized campaigns by city, then thematically grouped keywords, creating matching ads for each theme.
- Leverage to target interested individuals, enhancing the impact and reach of the campaign.
The Results:
- A/B Testing Implementation: Enabled continuous improvement and optimization of ad performance.
- Scalable Campaign Structure: Facilitated better reporting and strategic optimization opportunities.
- Improved Lead Tracking: Enhanced understanding of lead sources for more targeted marketing.
Change in leads acquired compared to last month
- Reduced Marketing Costs: Achieved a noticeable reduction in marketing expenditure from the first month, maximizing ROI.
Change in Cost over a month
