About the Client:
B2B clients often struggle to find quality leads without incurring significant costs. Many turn to the LinkedIn platform, hoping to connect with potential clients.
However, this frequently results in numerous conversations that seldom lead to meaningful conversions.
Additionally, leveraging LinkedIn’s paid advertising proves to be an expensive strategy, with a minimum Cost Per Click (CPC) of $1 or INR 70, posing a substantial challenge for cost-effective lead generation.
The Challenge:
- Clients find the expense of LinkedIn‘s paid advertisements too high.
- When attempting to connect with potential clients, there’s a risk of their profiles being permanently blocked, losing valuable conversations and data.
- A common issue arises when target audiences mark profiles as spam or reject connection requests, negatively impacting the Social Selling Index (SSI).
- The goal was to enhance the profile’s appeal, effectively reach the intended audience, and generate high-quality leads.
- Aimed to position the client as an industry expert, showcasing their knowledge and skills.
Objective:
- Enhance the client’s LinkedIn presence to generate high-quality B2B leads.
- Avoid the high costs of LinkedIn’s paid ads.
- Improve the client’s Social Selling Index (SSI).
The Results:
- Daily Invites and Acceptance: Sent 250 invites daily; 10-15% accepted within 24 hours, followed by introduction messages.
- Engagement and Thought Leadership: Regular posts and engagement nurtured the client’s reputation as an industry thought leader.
- Nurturing Leads and Revenue Growth: Effectively nurtured leads in bulk, resulting in a positive flow of quality leads and increased revenue after the first month.
