About The Client:
A client from Pennsylvania, right in the heart of pet-loving America, was all about pet care, especially for dogs and cats. Seeking to expand their online presence nationwide, they approached us for a strategic e-commerce solution to increase their digital footprint and sales across the United States.
Challenges:
Despite offering a diverse range of high-quality pet care items, they faced the challenge of gaining visibility on Google’s competitive platform. They needed to get their products in front of pet owners searching for the best stuff for their furry friends.
Objective:
- To increase the client’s online store traffic from across the United States.
- To boost e-commerce sales of dog and cat care products.
- To position the client as a trusted source for pet care items in a competitive online market.
- To maximize the return on investment in Google advertising for sustained business growth.
The Result:
- The campaign achieved 845 conversions, and the revenue generated was $78,355.30.
- The highest ROAS was 11.69, and the average ROAS across all the campaigns was 11.03.
- The campaign generated a substantial number of impressions, totaling 6,949,359, indicating a high level of visibility across Google’s networks.
