About the Client:
Our client runs a popular website for software testing professionals. This website lets people ask and answer questions, sharing their knowledge. The challenge was to make this website even more useful and visited by more people.
The Challenge:
- Software testing includes many different areas, making it hard to focus on just a few.
- Every new question on the website created a new webpage, adding to the complexity.
- It was challenging to decide the main focus and the right keywords for each new page.
- There was a need to attract more people to these individual question pages consistently.
Objective:
- Increase the recurring participation of members on the platform’s Q&A section.
- Boost organic traffic to individual question pages.
- Establish a clear direction for the broad range of topics in software testing.
- Enhance the website’s search engine visibility and ranking for selected keywords for an extensive range of topics.
The Results:
Six months after we started making these changes, more people started visiting the question pages. We also got the website to show up in search results for some important keywords.
