Customers are no longer settling for just a decent experience; they want exceptional results! This means marketing agencies must stay current with customer expectations and provide the most accurate feedback to satisfy their clients.
However, it’s necessary to maintain accuracy and gain confidentiality by leveraging support from third-party services without compromising information.
That’s what white label SEO reporting helps you do; it allows you to rebrand your client’s report as your own and safeguard your brand recognition.
In this article, let us take a look at the features that you must never fail to include while preparing white label SEO reporting for your clients:
1. Logo
Your agency’s logo is the foundation of your brand identity and serves as your business’s face. So, placing it on the white label report is a must. Any white label report is incomplete without a brand logo.
When it comes to a logo, its location and the place it needs to be used also play an important role. Place your logo in the upper left or right corner for better visibility.
To build a personalized report for your clients, you can include your client’s logo in it. Doing so allows you to navigate multiple reports without getting lost. So, this turns out to be a win-win situation for both you and your client.
2. Cover pages
Cover pages are another element that helps you deliver your brand’s message to your clients. Thus, it’s crucial to have your branding on the cover pages of your report. By doing so, your report will look more professional in your client’s eyes.
You can use a wordmark or logo or judiciously utilize your brand colors to add branding elements to your cover page. Additionally, your cover page must include the title, the period the report covers, and the delivery date.
Redesigning your cover page each time could take much time and energy. Instead, you can save the design of your cover page as a template and avoid having to start from scratch when redesigning it.
3. Brand colors
When creating a white label SEO report, make sure you use the colors that represent your brand.
The color scheme you use also falls under the branding section. So, be sure to use it throughout the report.
For example, you can leverage your branding by including colors in areas like the page background, table background, chart background, or rows.
However, one important thing to note when branding your colors is not to alter the colors of any other brands. For instance, when displaying any reports from a Facebook page, you cannot try to change the color of the Facebook logo.
4. Dashboard domain
If you are into a white label SEO reporting solution, you might have a dashboard where you can host all your client’s white-label reports. Your clients may be using a unique or special code to view reports or gain access to the dashboard.
Since you have complete control over your dashboard, you shouldn’t pass up the chance to brand it as well. So, be sure to brand your dashboard by applying brand elements as needed.
5. Email Domain
Businesses like yours usually deliver reports to customers through email. So, when sending any reports, send them through your agency’s email domain rather than any other account.
It is imperative to reflect your branding in your email domain, as it is essential to your brand.
Also, by doing this, you’ll make it simpler for your clients to locate your emails, encouraging them to add your email domain to their safe list and preventing your reports from landing in their spam folders.
Related: What Is The Difference Between A White Label And A Private Label Digital Marketing Agency?
Whether creating a white-label SEO report or a white-label PPC report, branding your client report is crucial. If you fail to do so, it may put a question mark on your agency’s efficiency.
You cannot overlook brand identity as it informs your clients about your business’s products, goals, and values. Hence, ensure you incorporate all the above features to strengthen your agency’s reputation and contribute to the overall presentation of your report.
We hope that in addition to providing services, you will make an extra effort to elevate your branding efforts to give an edge to your clients!
