Those B2B decision-makers who think Instagram is only for the B2C marketers, think again. If you are missing out on Instagram, you are ignoring a whole lot of marketing potential for your digital marketing business. Instagram is a popular social networking app (and not to forget a powerful digital marketing tool for your business) that allows you to share posts, pictures, and live videos with your followers. You can create an entire brand for your business and attract leads through compelling and engaging content. It’s like visual content marketing for the B2B sector. You can create a business profile on Instagram for your Digital Marketing agency to leverage maximum benefits.
Posting on a social media platform is different for B2B marketers as they are sharing posts on behalf of their digital marketing agency. Therefore, it’s crucial to follow Instagram Do’s and Don’ts to showcase a valuable brand image.
Do – share these types of posts
- Showcase your corporate culture
Exhibiting your corporate culture through behind-the-scenes images, workforce gatherings, or even sharing an employee’s journey video, can enhance your brand image among the target audience and increase your followers.
- Post Compelling motivational content
You can use various concepts such as GIFs, memes, text on images, etc., to post interesting and inspiring quotes to capture your prospect’s attention. Posting such content occasionally will encourage your followers to share your content with their friends that will lead to more prospect outreach.
- Tutorials
Tutorials are a great way to connect with your prospects. You can put learning or introductory videos for them so that when they visit your Instagram page, they can actually find out about how your company functions and what you can provide to customers from your business.
- Advertise your brand
You can use Instagram to promote your products or services but make sure you add some creative element to it as Instagram is all about showcasing your creative level. (Try using Infographics and catchy phrases.) Timing also matters while posting ads, so it’s crucial to research and choose the time when users are most active on their profiles.
- Share company news/events
Sharing the latest happenings related to your business will keep your followers informed and engaged with your business profile. You can also share any events that will be organized by your agency or share pics of a recent event. By doing so, your audience will feel that they are a part of your Insta family and enhance the trust factor.
- Blog links
Being a digital marketing agency, blog writing is an inevitable part of your business. You can promote your blogs on Instagram by sharing your blog link in the bio. It is a great way to drive in more readers for your business blogs.
- IGTV
By using Instagram TV, you can post up to an hour-long video on your account. Companies can use IGTV to share various corporate content with their followers, such as in-office tours, festive gatherings, business events, industry-related discussions, Q&A sessions with the customers, technical know-how, and expert talk sessions. Posting these types of videos on Instagram can help build a strong social media presence and gain more followers for your digital marketing business.
Don’t – share these types of posts
- Customer’s personal details
Don’t post content that you don’t have the right to share, including your customers’ personal details or photos. If you plan to do so, make sure you get their consent first.
- Any controversial content
Avoid posting any contentious material that may lead to anyone’s offence or hurts your customers’ religious feelings as it may cause substantial damage to your brand profile.
- Hashtags misuse
Sharing too many hashtags or posting hashtags with your content that is not related to your business may mislead your prospects by thinking that you are spamming them, and they might block your business profile.
- Don’t spam
Instagram doesn’t allow any spam or unwanted content in the form of emails, likes, comments, or any other type of communication. Doing so may hamper your brand profile, as spamming is not allowed in the digital marketing world.
Advertising on Instagram might seem irrelevant for most B2B companies, but if used aptly, Instagram is a great channel to boost your social media presence. All you have to do is to adopt a slightly different strategy for increasing and engaging your followers here. You can use various attractive posts, catchy phrases, and infographics to attract the audience. Make sure that you follow healthy social media guidelines that will help you promote and develop your brand better on Instagram.
