Leveraging digital marketing platforms benefits for the B2B sector is more of a necessity than a choice. You have to have a strong social media presence to thrive in today’s evolving digital marketing world. And utilizing these platforms for business is a good idea if you want to increase your revenues. One such potential social media channel is Twitter which is being used by millions of people every day.
Why is Twitter an effective Digital marketing channel?
One of the most crucial reasons why Twitter is considered an effective digital marketing channel is its vast user diversity. Twitter makes it easier to pinpoint your target audience through their profiles, tweets, and retweets. Not only this, by employing the right practices, Twitter also enhances your possibility to reach new prospects organically through the quality of your tweets. Since Twitter is an online public platform, there are some set of rules for users to follow while sharing content.
What to share on Twitter?
- Motivational Quotes
Sharing motivational quotes is a great way to escalate your target market. People love quotes that speak to them and motivate them. Sharing relevant quotes increases the chances of them being retweeted by your followers, that will result in expanded reach for your Twitter business profile.
- Blog content
Twitter is a great platform to promote your company blogs. If you write blogs regularly for your business, you can tweet links to your blog posts on Twitter for inviting more readers.
- Business Announcements
If you are starting an initiative, such as launching a new service or planning to come up with something fresh, share it on Twitter. You can also use a series of posts to build enthusiasm instead of just announcing all at once. Use teasers to create curiosity followed by the actual announcement to get customers excited for your next step.
- Take suggestions
Ask thoughtful questions to your customers regularly. Ask them about their choices and preferences and to give suggestions to improve your services. By replying to these, your customers will feel associated with your business and might recommend it to others as well.
- Post something funny
Give your customers a reason to smile now and then by posting some creative humour that is related to your business. It can be a GIF, an image, or a short funny video. This will keep them engaged with your Twitter feed.
- Industry News/insights
Twitter is where you can get real-time business news. One type of content that you can share across Twitter is the latest industry news\insight. Your customers should be aware of the current trends in your industry, be it a piece of simple information about your employees, a major change in policies, or even just a small change related to your website. This way, your audience will wait for your tweets to stay informed.
- Post useful tips
Guide and inform your customers through posting handy tips or step by step guides about your services. This will generate curiosity in your prospects and they might fill up a form or sign up for a newsletter from your agency for more information.
What Not to share on Twitter?
- Don’t spam
Just like any other social media platform, spamming is prohibited on Twitter. You should not DM or consistently post unsolicited tweets to your audience. It can hamper your business image.
- Don’t copy others tweets and post them as your own
This is again a violation of Twitter’s Rules. Always post original content on Twitter. If you want to share quotes or any other information always mention their source.
- Don’t abuse the hashtags
A hashtag is used on Twitter so that people find your posts easily. But there are some rules to use #hashtags too. Don’t overflow your feed with too many hashtags, or else your followers might think you are spamming them.
- Don’t tweet anything disrespectful
Posting content on Twitter as a business comes with responsibility. Avoid posting anything that can give rise to any controversy or conflicts among your audience. This includes posting on sensitive topics such as religion, abusive jokes, or derogatory content. Tweeting such posts can get your account suspended.
Twitter is a great platform for any company that wants to express and share thoughts among customers and increase its market reach. Follow the above do’s and don’ts of Twitter to leverage its benefits for your business. A vast social platform like Twitter can help your business reach new heights by enhancing its brand value and trustworthiness among your audience.
