With more than half of the world’s population on social media, it’s almost impossible to imagine a business not using it to grow their audience base, generate leads, and increase sales. Embracing the social media platform for advertising and promoting your client’s brand is more of a fundamental requirement than a choice.
Marketing on this vast social media nexus can be quite overwhelming, which is why in this Publicity Port blog, we are going to share valuable tips that’ll help you identify your social goals, engage your audience, and optimize your strategy for better outcomes.
- Put your audience first
Every brand on social media that prioritizes their audience with people-centric posts and content increases their likelihood of getting more traffic. This involves humanizing your brand and letting your customers know that they matter the most to you. Brands that follow this approach tend to be more successful in social media marketing.
- Social media is not for hardcore selling
People mostly use social media as a means to take a break from their busy schedules. As a company, you don’t want to spoil their favorite pastime through your aggressive selling posts. Your initial plan of social media advertising should be to create engaging content for your brand and utilize call-to-action oriented posts to score sales. Remember that you are here to connect with your audience and increase brand awareness.
- Create a social media calendar
Creating a social media calendar lets you optimize your post frequency and publish your content in a rhythm. Content calendars help to distribute resources and customize posts effectively plus provide a more in-depth understanding of what works and what doesn’t.
- Be creative and organized
Social media posts need to be quite engaging and attractive to readers. Not only just the images, but your text should also be gripping enough to capture the audience’s attention.
- Use analytics
Using analytics can be the best decision for your ad strategy as it will show you how well your ads are performing and on which platform they are most and least profitable. It also helps you understand your audience so that you can make accurate sales forecasts.
- Select the right platform
While it is recommended to be on each social media platform to enhance audience outreach, it is still advisable to pick the most favourable platform for your business. E.g. for some brands, Instagram works wonders, while for others Facebook or Twitter is more suitable.
- A unique strategy for each channel
If you want to succeed on the social platform, you should study each channel and consider its functionalities as well as features.
- Use emojis
Emotionally-triggered posts and images go well with your social media audience. That is why there are emoticons to be used. By adding emojis to your post, you can get the readers more excited about your content as they will find it more relatable.
- Be interactive
Since social media is a direct way to connect with your audience, you can leverage this attribute to enhance your relationship with them. Conducting polls and surveys, asking them questions about their likes and dislikes, etc., can help you come up with better social media marketing ideas.
- Optimize content for mobile phones
It’s high time that brands start prioritizing smartphone users for their social marketing strategy. More than 60% of users visit their social accounts via mobile phones. So, optimize the navigation experience to impress the visitors, and to get positive responses from them.
A productive social media strategy is a constant work in progress and should change with emerging trends. That is why Publicity Port’s white label social media marketing and management services can help you engage with your followers, build brand awareness, and acquire new customers across all marketing channels. Contact us to become the most popular brand on the social platform.
Related: Platform-wise list of Posts to Share on Social Media.
