Social media needs no introduction. Facebook, LinkedIn, Instagram, Twitter, etc., are some of the popular social platforms that are used every day to post various types of content. If you are running a Digital Marketing agency, then efficiently handling and posting on your social media profile becomes crucial as what you post impacts your company’s brand value and image. It is also crucial what platform you choose for your business to connect with the audience. Every platform serves different roles for different businesses. What’s working for one business type may not be feasible for another.
Let’s have a look at the types of posts that can be shared on social media as a digital marketing agency.
- Facebook – With almost one billion users, Facebook is the leading social media platform in the world. You can use Facebook to interact with your target audience for generating new leads that boost your chances of earning higher revenues. If you are targeting an audience based on certain criteria such as age or gender, FB is a great platform for your digital advertising business. It has been uniquely designed for its users and is a great channel for boosting B2B e-commerce. Read our blog on what to share and what not to share on Facebook for more deets.
- Instagram – Advertising on Instagram might seem redundant, but if used aptly, Instagram is a great channel to boost your social media presence. You just have to adopt a slightly different strategy for increasing and engaging your followers here. You can use various attractive posts, catchy phrases, and infographics to attract the audience. Don’t forget hashtags (#) that complete your Instagram posts. Here is a complete guide of Instagram posts for digital marketing agencies.
- Twitter – Twitter is a vast social media platform where you can follow people as well as organizations. For the B2B sector, Twitter allows the firms to access their buyer persona, keep an eye on their competitors, analyze current market trends, people’s views and preferences, and much more. Needless to say, Twitter is a great platform for digital marketing professionals and entrepreneurs. Find more about what to post on Twitter here.
- LinkedIn – Unlike other social media platforms, LinkedIn is more of a formal platform that is used by business professionals to connect. Despite it being used less than FB, it is the most effective platform for the B2B sector as it is used to share career and business-related content. You can share blog posts, corporate research articles, jobs, and motivational stories/quotes on LinkedIn. Click here to find more about LinkedIn do’s and don’ts
- Pinterest – Pinterest is a popular social media platform that provides creative ideas and inspiration for a wide variety of topics. As a digital marketing agency, you can post your ads here and also share links to your blog posts to increase traffic to your website. Pinterest may not be as popular as Instagram or Twitter, but its members are growing consistently, and that’s the reason you can’t ignore it for your digital marketing business. Users mostly visit Pinterest for knowledge and inspiration, and if your content is informational and useful for your target audience, you can expand your business here.
The possibilities to grow your business and making an impact on social media are endless. It provides your digital marketing firm with an opportunity to create and develop brand value. It only depends on what social platform you wish to utilize for your business and how you optimize it to achieve maximum benefits. Thus, it becomes significant to leverage the benefits of social media to suit your business needs and to connect with your prospects.
