![[2021 Update] What Is The Best Time For Publishing Social Media Posts?](https://publicityport.com/wp-content/uploads/2021/01/Blue-and-White-60x36-Landscape-Voter-Education-Banner-1024x576.png)
A strong social media presence can lead to improved search engine rankings, brand awareness, increased conversion rates, and higher revenues. Posting at the right time for your followers is crucial to maximizing engagement level. However, there is no such thing as the perfect time to post on social media. It differs from business to business and their target audience.
One way to find this out is to keep posting at random times and analyze the outcome, but that involves considerable time. Many studies have been conducted on this topic and their results vary too. Some suggest that weekends are the best time to post on social media, while some of them argue that traditional working hours are the best time for publishing social posts.
Confusing? In this article, we will look at how to find out the best time for your social media audience on the relevant platforms.
- Best time for Facebook posts
Facebook’s algorithm changes over the last few years have emphasized friends, family, and meaningful connections. Thus, the content that drives the most engagement is going to be “viral”. Let’s look at the best time for Facebook marketing.
- Best time to post on Facebook- between 11 a.m. and 4 p.m.
- Best days to post on Facebook- Wednesday, Thursday, Friday, Saturday, and Sunday The worst time to post on Facebook- early morning hours, and also, in the evenings after 6 pm.
- The worst day to post on Facebook- Tuesday.
Find out what to share and what not to share on Facebook here.
- Best time for Instagram posts
Most businesses want to achieve maximum engagement level on their Instagram account. This is because more recently, people have begun to add views, shares, and directly message their favourite brands. Hence, Instagram has emerged as a crucial channel to boost brand recognition and brand loyalty. The best time to post on Instagram is:
- Best Days- Monday, Wednesday, Thursday
- Best Time- Between 11 a.m. to 3 p.m.
- Worst Day- Sunday
Read about the Instagram post guide.
- Best time to post on Twitter
Given the huge number of users, Twitter is undoubtedly an excellent platform for creating brand awareness. Below is the best time to post on Twitter.
- Best time- Monday through Friday from 8 a.m. to 4 p.m. to generate consistent engagement.
- Best days- Tuesday and Wednesday.
- The worst time to post- between 10 p.m and 4 a.m.
- Least recommended days to post on Twitter-Saturday and Sunday.
Read about what to post and what not to post on Twitter here.
- Best time for LinkedIn posts
LinkedIn is the most relevant platform for businesses and professionals. B2B marketers get most of their leads through the LinkedIn platform. Let’s look at the best time to post on LinkedIn.
- Best time to post on LinkedIn- between 10 a.m. and 12 p.m.
- Best days to post on LinkedIn- Wednesday, Tuesday, and Thursday for higher engagement.
- The least recommended time to post on LinkedIn is during the weekends.
Read more about LinkedIn do’s and don’ts here.
- Best Time to Post on Pinterest
Pinterest may not seem a lucrative B2B marketing channel, but lately, it’s getting noticed by the marketers. People mostly check out Pinterest for knowledge and inspiration, and if your content is informational and useful for your target audience, you can expand your business here.
The best days and time to promote your posts on Pinterest are:
- Best Days- Saturday and Sunday
- Best Time- between 8 p.m. to 11 p.m.
- Not recommended to post on Monday, Tuesday, Wednesday, Thursday, Friday
- Saturday and Sunday receive the highest level of engagement on Pinterest.
Time zone is also a crucial factor to consider while posting on social media. Most brands post the same message at different times to catch all-time zones. If you’re targeting the United States and Canada, you want to tap the EST time zone as that time zone has the highest number of people whereas, if your target audience is in India, you want to follow the IST time zone.
About Publicity Port white label social media management services
Publicity Port’s white label social media management services help you engage with your audience at the right time and day to create and manage an emotional connection between your brand and your customers.
