Do you also think you don’t need SEO for your business? Then you should read this article. SEO today is very much essential for any business irrespective of its size or industry. Even if you run your business locally, it makes sense to invest time in laying out an effective SEO strategy.
If you are still new to the concept of search engine optimization, here’s a quick definition.
What is Search Engine Optimization?
Search engine optimization or SEO for short implies following the best practices to rank your website higher in the search engines and make it visible to your audience using relevant keywords.
Another definition in the words of Neil Patel, ”Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.”
What we get from the above definitions is that you have to think of relevant keywords in your niche so that when the users type those keywords in the search engines, they can find your business.
Now that you have understood what search engine optimization means, let’s go through some actionable SEO tips that will help you achieve the desired spot on the SERPs.
- Optimize Google My Business
Google My Business is free, easy to update, and can make a big impact for your locally-owned business. If you still haven’t created your Google My Business account for your local business, create it today on https://www.google.com/business.
To ensure you’re optimized for Google My Business, you’ll have to:
- Verify your Google My Business page
- Use Google Posts in your account
- Encourage your customers to share reviews online and respond to those reviews.
While filling in the details, be sure to provide as much information as you can about your business and include photos and videos to enhance your listing. Also, make sure that you choose the correct categories for your business.
- Use paid ads whenever needed
Great organic rankings don’t happen overnight. However, sometimes you need to start generating leads immediately for your business. That is where you can take the help of paid or sponsored search.
When you are laying out your strategy for local SEO, set aside a budget for paid SEO as well so that the leads keep coming.
Most successful businesses have an apt mix of organic and paid search for their campaigns to maintain the traffic balance for their website.
- Optimize URL, title tags, headers, meta description, and content for your website
Every piece of content that you write for your business is a new opportunity to get found in the search engine results pages (SERPs). Therefore, you need to optimize the content by using high-volume keywords in the URL, title, header, meta description, and body.
Tip: Highlighting customer success stories and case studies is a good way to come up with geo-targeted content for your business.
- Add location pages
If you are running a multi-location business, you can create location pages that provide users with your each business unit’s address, phone number, store hours, unique store descriptions, promotions, and reviews from customers.
For single-location businesses, you can add a Google Map to your website to help customers locate and navigate to your store.
- Fix your website’s technical SEO aspects
This point is rather comprehensive as it includes a lot of steps to be followed such as:
- Improving page-loading time
If your website is taking too long to load, then the user is likely to bounce back and switch to another website. Be sure your website doesn’t have too many videos, large images, flash graphics, and unnecessary WordPress plugins that hampers its loading speed.
- Using proper internal links
Not only do Internal links help visitors easily navigate through your content, but they also help search engines to easily crawl and index all the pages on your website.
- Mobile-friendly site
With more than 50% of Google searches performed on mobile phones, be sure to make your webpages 100% mobile-friendly.
- Updating your website frequently
As SEO practices are dynamic in nature, you have to endure that your content is regularly updated in order to perform well on search engines.
- Create relevant external links
If required, you can create a few external links to top-performing websites that are relevant to your content. Make sure you don’t overdo it. Just, one or two links are fine per article.
Choose Publicity Port As Your Trusted Small Business SEO Partner
If you are looking for a professional SEO partner who can help you get a good SEO ranking for your local business, your search ends here with Publicity Port. We are the best white label digital marketing agency in Chennai and across India.
If you want to know more about how our team of SEO experts can help improve your site’s visibility on search engines feel free to contact us anytime. We would be happy to address your queries. You can also call us directly on +91-95661-49608.
