Event deduplication is critical to ensure that conversions are not counted twice when using both the Insight Tag and the LinkedIn Conversion API. To deduplicate events:
- Assign Unique Event IDs: Generate a unique identifier for each tracked event on your website or server.
- Send Event IDs to Both Client-Side and Server-Side: Include the same event ID in data sent via the Insight Tag and the Conversion API.
- LinkedIn’s Deduplication Logic: LinkedIn automatically matches events with identical IDs and records only one instance, ensuring accurate reporting.
This ensures your data remains clean and reliable, regardless of how events are tracked