Question

How do I fix "destination mismatch" errors in clickable ads?

Answer 1

A "destination mismatch" error occurs when the final URL in your ad does not match the actual landing page. To fix it:

1. Ensure URL Consistency → The display URL and final URL must be from the same domain.
2. Check Redirects → Avoid multiple redirects or URL shorteners that change the final landing page.
3. Verify Tracking Templates → Ensure UTM parameters or third-party trackers do not alter the destination.
4. Update Google Ads Settings → Edit the ad and re-enter the correct URL.

After changes, resubmit your ad for review in Google Ads.