To access the latest YouTube Shorts analytics, follow these steps:
- Go to YouTube Studio – Sign in to YouTube Studio on desktop or open the YouTube Studio app.
- Navigate to Analytics – In the left-hand menu, click on "Analytics".
- Select the "Content" Tab – Here, you'll see different content types. Click on the "Shorts" filter.
- Explore Performance Metrics – Check key insights such as:
- Views & Watch Time – See how many people watched and how long they engaged.
- Audience Retention – Analyze where viewers drop off.
- Traffic Sources – Identify how viewers discovered your Shorts.
- Engagement & Subscriptions – Track likes, comments, and new subscribers gained.
- Use Advanced Mode – Click "Advanced Mode" for deeper insights like audience demographics and revenue data.
YouTube continuously updates Shorts analytics, so check back frequently for new insights