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Will Shorts become a major e-commerce platform like TikTok Shop?

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by Marketing Guru (6.5k points)

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by Marketing Guru (7.9k points)
YouTube is moving toward e-commerce, but unlike TikTok Shop, it still relies on external websites for transactions. Features like stickers and swipe-to-website ads indicate that YouTube is testing shoppable content, but a full in-app store like TikTok Shop hasn’t been announced yet.
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