How can advertisers prevent Performance Max from cannibalizing Search campaigns?

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1 Answer

Anurag K · Answer 1 · 2025-02-19T10:32:02+0000

To prevent Performance Max from overtaking Search campaigns, follow these strategies:

Use Exact Match Keywords in Search Campaigns – Google prioritizes exact match keywords in Search over Performance Max.
Apply Account-Level Negative Keywords – Block specific terms in Performance Max to maintain Search campaign control.
Segment High-Intent Keywords – Keep top-performing keywords in a dedicated Search campaign.
Analyze Search Term Insights – Monitor query overlaps and adjust targeting accordingly.
Adjust Bidding Strategies – Set bid strategies that favor Search campaigns for high-intent traffic.

Regular monitoring ensures both campaigns complement rather than compete with each other.