Question

Can I manually override Google’s automatic DSA targeting?

Answer 1

Yes, you can control which pages Google targets in your Dynamic Search Ads (DSAs) by using manual targeting methods:

Ways to Override Automatic Targeting:

1. Page Feeds (Manual Control)

• Upload a Page Feed (CSV file) in Tools & Settings → Business Data with selected URLs.

• In the campaign settings, choose “Use URLs from my page feed only.”

2. URL-Based Targeting

• Use “URL contains” to limit ads to specific pages (e.g., /shoes).

• Use “URL is” for exact landing page control.

3. Negative Dynamic Targets

• Exclude unwanted pages using “Does not contain” rules or negative page feeds.