Logging in to Your Google Ads Account
To get started, head over to ads.google.com. Enter your email and password associated with your Google Ads account, then click “Next.” If you have multiple Google accounts, make sure you choose the one linked to your Google Ads. Once you’re signed in, you’ll land on the main dashboard, where you can access all your campaigns and account information.
Keeping Your Google Ads Account Secure When Granting Access
If you’re planning to give someone access to your Google Ads account, protecting your account is key. Here’s how you can stay safe:
- Only approve access for trusted people or agencies. Double-check who’s requesting access before clicking “accept.”
- Review account permissions. Manager accounts typically have broad access—they can see and adjust your campaigns—so be sure you’re comfortable with their level of control.
- Regularly audit users. Periodically review who has access and remove anyone who no longer needs it.
- Don’t share login credentials. Always add users properly via account invitations—not by giving out your password.
By being selective and mindful with permissions, you keep your ad data safe while still letting your team help out.
Granting Access to Your Google Ads Account
Ready to team up with a PPC agency or another marketing partner? Here’s what you need to do to provide secure access to your Google Ads account:
Share Your Customer ID
First, the agency will usually ask for your Customer ID—that’s the 10-digit number at the top right of your Google Ads dashboard, right next to your account name or email. This step lets them know exactly which account to request access to.
Receive and Review the Link Request
Once you’ve shared your Customer ID, the agency will send a link request. You’ll get a notification in your Google Ads account (and sometimes an email alert as well).
Approve the Request (with Caution!)
Open Google Ads, check for pending requests, and review who’s asking for access. Make sure the request is coming from your intended partner. Before approving, double-check what level of access they're requesting—Manager accounts generally let them view and manage campaigns, so only grant this to trusted partners.
Maintain Account Security
If you’re ever unsure about a request, don’t hesitate to ask questions or verify directly with the agency. Your ads and data are important—always decline requests from unknown or suspicious sources!
By following these steps, you can confidently work with agencies while keeping your Google Ads account safe and under your control.
What Can Google Ads Manager Accounts Do?
Manager accounts, also known as MCC (My Client Center) accounts, have pretty robust permissions. They can:
- View and edit campaigns across multiple linked Google Ads accounts
- Create new campaigns on behalf of sub-accounts
- Adjust budgets and review performance reports
- Add or remove users and manage account access
Basically, a manager account is your one-stop shop for overseeing several Google Ads accounts in one place—which is perfect for agencies or businesses running ads on behalf of clients. Just be mindful: while manager accounts have a lot of control, they can’t alter billing info or change ownership details for linked accounts.
That’s it! Both numbers are handy for managing your ads or reaching out to Google support, so now you know exactly where to find them.
If you’ve been asked for your Google Ads Customer ID, don’t worry—it’s a common request, especially if you’re working with a PPC agency or considering an account audit. Agencies often need this ID to review your account or provide management assistance. Whether you’re teaming up with an agency for a fresh campaign or simply want your account checked over, sharing your Customer ID helps streamline the process. Just remember, never share your login details; your Customer ID is all they need to access your account (with your permission, of course).
Now you’re set—finding these IDs is quick, and you’re ready for the next step in optimizing your Google Ads!