what are the exact Character Limits for Dynamic Keyword Insertion (DKI)?

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Adithi Sharma · Answer 1 · 2025-02-27T08:55:33+0000

Dynamic Keyword Insertion (DKI) must follow Google Ads character limits:

Character Limits for Ad Components with DKI:

✅ Headline 1, 2, 3: 30 characters max

✅ Description 1 & 2: 90 characters max

✅ Path Fields (Display URL): 15 characters per path

How DKI Affects Character Limits:

If the dynamically inserted keyword exceeds the character limit, Google will default to the fallback text (e.g., {KeyWord:Shoes}).

The longest keyword in the ad group should fit within the limits to prevent truncation.