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What major improvements did Meta introduce in Advantage+ AI tools on Feb 6,2025?

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by Marketing Guru (7.4k points)

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by Marketing Guru (6.7k points)

Meta enhanced Advantage+ AI with:

  • Meta Andromeda AI (8% improvement in ad quality).
  • Advantage+ shopping campaigns (70% YoY growth).
  • AI-powered leads campaigns (10% lower cost per qualified lead).
  • Opportunity Score in Ads Manager for performance evaluation.
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