How to manage spending effectively without "Existing Customer Budget Cap" in Advantage+ Shopping campaigns

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1 Answer

Anurag K · Answer 1 · 2025-03-03T07:57:32+0000

To manage spending effectively without the Existing Customer Budget Cap, use these workarounds:

1. Create Separate Campaigns – Run one campaign for new customers and another for existing customers instead of relying on automatic budget caps.

2. Manual Audience Segmentation – Use Custom Audiences to target existing customers and Lookalike Audiences for new customer acquisition.

3. Use Advantage Campaign Budget (ACB) – Optimize budget distribution across multiple ad sets by setting minimum spend caps for new customers.

4. Set Exclusions in Ad Sets – Exclude past purchasers or loyalty program members from new customer-focused ad sets.

These adjustments help maintain budget efficiency and control over customer targeting despite Meta’s changes.