Remember, Twitter Ads focuses on ad interactions, like clicks, while Google Analytics tracks what happens after users land on your site. These tools measure different aspects, which can lead to variations. To address this, start by ensuring proper UTM tagging on your Twitter Ads. This ensures that Google Analytics accurately identifies traffic from your campaigns. Next, check your attribution windows—Twitter Ads might attribute conversions over a longer period compared to Google Analytics’ last-click model. Also, account for ad blockers or privacy settings, as they can prevent some clicks from being tracked. Lastly, understand that small discrepancies are normal. Focus on trends rather than exact numbers, and use both tools to get a well-rounded view of your campaign’s performance. Got bigger differences? A deeper audit of tracking setup might be necessary!