Yes, using the TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) framework is a common and effective approach for planning campaigns.
For TOFU, campaigns focus on awareness and reaching a wide audience, using engaging content like educational videos or blog posts. MOFU targets those who have shown interest, using retargeting ads with more detailed information, case studies, or offers.
BOFU focuses on conversion, targeting warm leads with strong calls-to-action, discounts, or limited-time offers to drive sales. Each stage is tailored with specific content and objectives to guide the audience toward a final conversion, ensuring a strategic and structured campaign flow.