How often should I follow up with Meta Ads leads?

Question

1 Answer

Nataliewatson · Answer 1 · 2025-03-27T08:48:11+0000

The ideal follow-up schedule is:

First Follow-Up: Within the first hour via email or SMS.
Second Follow-Up: 24-48 hours later if no response.
Subsequent Follow-Ups: Every 2-3 days for the next two weeks, providing value with each interaction.
Long-Term Nurturing: Occasional updates or offers every few months for leads who haven’t converted.