Question

I did a lead ad yesterday and i got 20 leads today, 19 of them are irrelevant lead, only one real lead. I used advantage+ audience. Should i change to traditional audience or should i observe a couple of days?

Answer 1

If you just launched the campaign (within 24–48 hours), give it a bit of room to optimize. Advantage+ needs a few days to collect data and train the algorithm based on engagement signals and form completions.

That said, if you’re working with a limited budget or can’t afford to burn spend on irrelevant leads, you may want to pivot sooner.

Two smart paths to consider:

1) Let It Run (Short-Term Strategy)

• Give it 3–5 days to complete the learning phase
• Don’t make edits during this period
• Monitor for improvements in lead quality over time
• Use if you have some budget buffer and want to test Meta's automation.

2) Switch to Manual Targeting (If Budget Is Tight or Quality Stays Low)

• Use a CBO structure with 3–4 ad sets, each with different interest-based audiences
• Include lookalike audiences based on your past leads or customers
• Use manual placements and exclude non-performing geos or devices