Yes, you can run multiple ASC campaigns for different product groups, even within the same niche like skincare. Meta’s Advantage+ system is built to automatically manage delivery and optimize across campaigns, even when there’s some audience overlap. The algorithm is smart enough to assess creative, performance signals, and conversion likelihood in real time, and it decides where to allocate spend.
What to Keep in Mind:
- Audience Overlap Is Less of a Concern
Meta uses ad-level creative signals, not just audience targeting, to decide who sees what. The system prioritizes efficiency, so the "best ad wins" in each auction—even across your own campaigns.
- Separate Product Categories = Smart Structure
If you're testing different product types (e.g., moisturizers vs. serums), using multiple ASC campaigns can help you track performance and ROAS by product line more clearly.
Make sure creatives are distinct for each product group. If creatives are too similar, Meta may favor one ASC over the other, and the second might underdeliver.
- Budget Distribution May Skew
If one ASC campaign performs better, Meta might push more spend there. To ensure fair testing, consider setting separate budgets or using campaign-level caps.
Use custom exclusions or build unique product-specific audiences (like View Content or Add to Cart for specific SKUs) if you want to separate your targeting more intentionally. But in most cases, Meta will do the heavy lifting.