This usually happens because your Business Manager, Page, and ad account are all new, and Meta sees them as low-trust.
Quick Fix Steps:
- Warm up the Page: Post content, fill out profile info, get a few likes
- Verify your business in Business Settings > Security Center
- Start with low-risk objectives like Traffic or Engagement ($5–10/day)
- Avoid aggressive targeting or ad copy
- Let the ad run - don’t restart or edit too often
Give it 3–5 days of consistent activity. Once trust builds, your ads should start spending normally.