Question

Would it make sense to run a meta “page likes” campaign to boost up an Instagram page? Or will that not work since it’s only optimizing for facebook page likes. If not, what’s the best strategy to get more insta likes?

Engagement seems to get a ton of post engagement but not that many page likes.

Answer 1

No, it wouldn’t make sense. Meta’s Page Likes campaign objective is strictly designed to optimize for Facebook page likes, not Instagram follows. If your goal is to grow your Instagram audience, this campaign type won’t help much.

1) Use the “Profile Visit” CTA on Instagram Ads
When running ads in Instagram feed/stories, select “Visit Instagram Profile” as the CTA.

This sends users directly to your IG page, making it easier for them to follow.

2) Run “Engagement” Campaigns Focused on Instagram Placements
Use engaging reels or posts in IG-only placements.

Include a strong verbal or text CTA like “Follow us for more.”

It won’t optimize for follows, but it puts your profile in front of high-interest users.

3) Leverage Influencer Collabs or Giveaways
Combine paid ads with organic strategies (e.g., “Follow to win” contests)

4) Retarget Warm Audiences With “Follow Us” Messaging
Build custom audiences of video viewers or website visitors.

Run retargeting ads with a CTA to visit your Instagram profile.

5) Optimize Landing Page Links
Use Link in Bio tools (like Linktree or Beacons) to send ad traffic to a hub where following you is one click away.

While Meta doesn’t have a direct “Instagram Follows” objective, combining profile visit CTAs with Instagram placements gives you the next best thing.