Question

How to reduce TACOS from 18% to 10% while increasing sales? Currently daily PPC orders are around 120 and organic are 60-70. ACOS is currently around 30% and TACOS is around 18%

And how much time will it take to achieve 10% TCOS?

Answer 1

To reduce your TACoS from 18% to 10% while increasing sales, focus on boosting organic orders and improving ad efficiency.

Start by cutting spend on high-ACoS or low-performing keywords, and scale those with strong ROAS and ranking potential. Optimize your product listings (images, titles, reviews) to improve conversion rates and organic ranking. Shift more traffic to branded and exact match keywords, and consider using external traffic (email, social) to lift sales without increasing PPC spend.

With consistent optimization, you can realistically reach 10% TACoS in 30–60 days, depending on how quickly your organic visibility grows.