Question

I runned a sales campaign on google ads starting with maximizing clicks, a week after, google ask me to turn to maximize converions, what I did. But since the campaing status is active but ads dont run. is that normal?

Answer 1

It’s not normal for your campaign to be active but not delivering impressions after switching to Maximize Conversions—especially if it was running fine on Maximize Clicks before. Here's what could be going on and how to troubleshoot it:

1) Not Enough Conversion Data:
- Google’s Maximize Conversions strategy relies on historical conversion data.

- If your campaign doesn’t have at least 15+ conversions in the last 30 days, the algorithm may struggle to optimize and pause delivery.

2) Budget Too Low for Conversion Bidding:
- Unlike clicks, conversion-based bidding often requires a higher budget to exit the learning phase.

- If your daily budget is too low compared to your target CPA, the campaign may underdeliver.

3) Conversion Tracking Issues:
- Check if your conversion actions are correctly set up and tracking.

- If no conversions are being recorded, Google won’t have any signals to optimize toward.

4) Ad Schedule or Targeting Too Narrow:
Review your location, schedule, or audience settings to make sure you’re not overly restricted.