Selling supplements on Amazon US is highly competitive, so it’s not unusual to see slow results in the first couple of weeks, especially if you're launching without aggressive PPC, reviews, or external traffic. But yes, many sellers do start gaining traction within 15 days if the fundamentals are strong.
1) Optimized Product Listing
- High-quality images, ingredient breakdown, and clear benefits.
- Strong title with relevant keywords (using tools like Helium 10 or Jungle Scout).
- Compelling bullet points + A+ Content.
2) Strategic PPC Campaigns
- Start with three campaigns: Auto, Broad Match, Exact Match.
- Focus on long-tail, niche keywords (e.g., "ashwagandha for sleep women").
- Daily bid optimization to reduce wasted spend.
3) Review Building
- Use Amazon Vine (if the brand is registered) to get early reviews.
- Run post-purchase follow-ups to increase review volume naturally.
4) External Traffic Support
- TikTok, Meta ads, or micro-influencers work well in the supplement space.
- Drive traffic to Amazon to help organic ranking.
5) Competitive Pricing & Offer
- Consider offering a launch discount or limited-time coupon.
- Highlight differentiators like vegan, non-GMO, or lab-tested.