Question

How do i create a custom audience using eventbrite customer list of my past events?

Answer 1

If you’ve hosted events on Eventbrite, you can absolutely use your past attendee/customer list to build a Custom Audience on Meta (Facebook + Instagram) and retarget or re-engage them through ads.

Step-by-Step: Create Custom Audience Using Eventbrite List
1) Export Your Customer List from Eventbrite

• Log into your Eventbrite account
• Go to Manage Events → select your event
• Navigate to Attendee Reports or Orders
• Export as CSV (make sure to include: email, phone, name, ZIP/postcode if possible)

2) Clean the Data (Optional but Recommended)

• Open your CSV file
• Remove any incomplete or duplicate entries
• Format column headers clearly (e.g. “Email,” “Phone Number”)

3) Go to Meta Ads Manager → Audiences

• Navigate to https://business.facebook.com/ → left panel → Audiences
• Click the Create Audience dropdown
• Choose Custom Audience

4) Choose ‘Customer List’ as Your Source

• Select Customer List → Upload your CSV
• Confirm if your file includes value (for LTV-based audiences—optional)
• Map the fields correctly: email to email, phone to phone, etc.

5) Name Your Audience
Use something clear like Eventbrite_Past_Attendees_March2024