Increased job seeker traffic often happens when ad copy, broad targeting, or platform algorithms unintentionally attract people looking for work.
Even with precautions, economic factors can cause job hunters to engage with ads heavily.
To minimize it, tighten your ad messaging to focus only on the product or service, exclude job-related interests or keywords, refine audiences to higher intent behaviors, and adjust your landing page CTAs.
Being very clear and intentional with targeting and messaging is key to reducing this unwanted traffic.