With a daily budget of $70 AUD (~$45 USD), you can still run lean but effective ad testing. Here’s a breakdown of how to structure your campaign for efficient testing without blowing your budget:
1) 1 Campaign (CBO – Campaign Budget Optimization)
This lets Meta auto-allocate your budget to the best-performing ad sets.
2) 2–3 Ad Sets
Each ad set can test different audience segments (e.g., broad, interest-based, lookalike).
Keep targeting differences clear so results are meaningful.
3) 2–3 Ads per Ad Set
Use this to test different creatives, headlines, or offers.
Mix formats (e.g., image vs. video) if relevant.
Budget Distribution:
With $70 AUD/day, aim for ~$20–25 AUD per ad set/day.
Enough to exit learning phase in 3–5 days (assuming $5–$10 cost per result as a benchmark).
Tips for Efficient Testing:
Don’t test too many variables at once—stick to one variable per ad (e.g., only headline or only image).
Let the campaign run for 3–5 days without edits to allow learning to stabilize.
Analyze based on Cost Per Result, CTR, and Relevance metrics.
If your goal is sales/conversions, use a Sales objective with Maximize Conversions bid strategy. If your goal is leads or engagement, adjust accordingly but keep your audience + creative pairings consistent.