Question

Do you guys still see Advantage+ Shopping Campaigns as an option in your ad accounts?
All I see for the accounts I'm looking at are "Advantage+ Sales Campaign, Not "Advantage+ Shopping Campaigns" where you had 1 campaign and ads underneath them without any adsets.

Answer 1

Meta has officially merged Advantage+ Shopping Campaigns into the broader Advantage+ Sales Campaign framework.

- Advantage+ Shopping Campaigns (ASC) used to be a single-campaign, no-adset setup focused purely on eComm purchases.

- Now, under the new structure, you’ll see “Advantage+ Sales Campaign”, which serves the same purpose but with added flexibility.

- These newer campaigns allow multiple ad sets, campaign/ad set-level budgets, and even custom audience exclusions—big shift!

What You Should Know:

- Functionally, this is still the core Advantage+ setup you’re used to, just rebranded and expanded.

- If you follow Meta's new default setup structure and meet the automation criteria (broad targeting, optimized placements, purchase conversion event), it automatically runs as Advantage+ in the backend—even if it doesn't say "Shopping" anymore.

- You’ll see the “Advantage+” badge in the top-right inside your ad set if Meta recognizes the structure as ASC.

Pro Tip:

To replicate the old ASC behavior, use:

1. Sales objective
2. One broad audience (country-wide, 18–65+)
3. No exclusions unless specified
4. Campaign-level budget
5. Set conversion goal to Purchases