Question

Has anyone had success getting B2B leads through PowerPair on Google Ads?

I tried Performance Max several times and so far the best results I got were my clients complaining about junk leads.

On the other hand, Google Ads reps say that I set up everything correctly and it takes time to be successful with it. I wonder what sort of settings could speed up the results, I may be missing and how much more time I should take to see meaningful results through PowerPair. Any tips?

Answer 1

PowerPair (Search + Performance Max) can work for B2B, but it requires strong input signals and lead quality filters. Here's how to improve outcomes:

1) Use CRM Integration: Link offline conversions so Google learns what a qualified lead looks like. This helps reduce junk leads over time.

2) Add Audience Signals: Use Customer Match, custom segments (based on search intent), and detailed demographics to guide the algorithm.

3) Tighten Conversion Goals: Avoid optimizing for soft actions like page views. Focus on high-intent actions such as booked calls or verified form submissions.

4) Exclude Irrelevant Traffic: Use negative keywords, placement exclusions, and location targeting to cut waste.

5) Run Parallel Search Campaigns: Use Search for high-intent keywords while Performance Max handles discovery. This improves funnel coverage.

6) Monitor for 2–3 Weeks: If there's no sign of improvement after that, revisit your creative, targeting signals, and conversion feedback loop.