Question

We're running a dynamic ad sales campaign with the targeted event "Initiate Checkout" (due to Wix Payment Button limitations we can't track conversions).

We increased the budget and duplicated the campaign and now we are getting this notification. The thing  is that the ad campaign is showing only this creative. We have added 8 more creatives and 2 videos.

The previous campaign was showing only this image as well. Now we have a notification saying that the ad is experiencing creative fatigue. The campaign is with a status "Active" and the status on the ad set and the ad is missing. We never really reach the targeted 50 events to get the ad out of the learning phase.

What should we do? Delete it and leave the rest or redesign them as well? Should we create another ad campaign or keep this one and just delete this creative?

Answer 1

You're dealing with creative fatigue + stuck learning phase, which is common when pixel tracking is limited (like with Wix’s checkout setup). Here’s a concise action plan:

• Creative fatigue = Meta has shown one asset too much; performance drops.
• Learning phase stuck = Without 50 "Initiate Checkout" events, Meta can't optimize.
• Missing ad/ad set status = Often caused by duplication errors or system lag.

What To Do

1) Pause or Delete the Fatigued Creative

 Yes—remove the overused image. It’s harming delivery. Keep the others running.

2) Avoid Duplicating Stuck Campaigns

 Duplicates inherit poor history. Instead, create a fresh campaign from scratch using Advantage+ catalog if possible.

3) Rotate Creative Delivery

 In dynamic ads, set all creatives to equal weight if possible, or upload as separate ad sets to force Meta to test each.

4) Add UTM Tracking

 Use UTMs to track actual checkouts via Google Analytics or Wix Analytics, since you're blind to purchases inside Meta.

5) Improve Event Volume

 Consider switching event goal to “View Content” temporarily if you can’t get enough “Initiate Checkout” events.