Question

Last few days I’m observing that Meta is showing the “file name” of the uploaded content in the headline section while showing ads of my clients.

I’ve checked every settings and nothing is incorrect that would create this scenario.

Is anyone else facing the same issue? Any suggestions to fix it?

Answer 1

Yes, this issue has been reported by multiple advertisers recently—it appears to be a Meta Ads rendering glitch, not something caused by your ad setup.

When uploading creative (especially videos or images), Meta is mistakenly pulling the file name (e.g., "video_ad_final.mp4") into the headline field in some placements—usually in dynamic formats or where the primary text doesn’t render properly.

How to Fix or Work Around It:
1) Always Manually Enter the Headline
Even if using auto-fill or catalog-based ads, make sure each ad has a proper headline filled in.

2) Rename Files Before Upload
Use clean, ad-friendly file names (e.g., “SoftSkinPerfume_30sec”) before uploading, in case Meta pulls fallback metadata.

3) Avoid Dynamic Formats Temporarily
Try running the ad in standard format (non-dynamic creative) to prevent Meta from auto-pulling data.

4) Clear Cache or Use Meta Business Suite Instead
Sometimes the glitch only appears in Ads Manager preview—check if it actually renders that way live.

5) Report to Meta Support
This is likely a platform-side bug, so open a support ticket via Meta Business Help Center to log the issue.