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by Marketing Guru (7.8k points)

Lately after we create an ad, we get email notifications over and over again for a few days saying our ad was approved. I created an ad 2 days ago and have received 5 approved notifications over the past 48 hours for the same ad. Anyone else having this happen? I assume it's some kind of glitch.

1 Answer

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by Marketing Guru (8.1k points)

Yes, you're not the only one—this has been happening to several advertisers recently. It looks like a glitch or delayed processing issue on Meta's end. The approval system is likely re-scanning or reprocessing ads (especially with dynamic elements or Advantage+ setups), and each pass is triggering another “ad approved” email—even though the ad was already live.

Your ad isn’t being resubmitted or changed—it’s just a notification loop issue.

It typically resolves on its own within a few days.  You can check Ad Manager → Ad Review Status to confirm everything’s stable.

Tip:

If it becomes annoying, you can go to your Meta Business Manager Notification Settings and turn off email alerts for ad approvals without affecting account security updates.

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