1. AdUp (as you mentioned)
AdUp is focused more on automated ad optimization and budget allocation.
It helps simplify scaling by analyzing ad performance and suggesting changes.
Good for: automating bid strategies and avoiding manual campaign tweaks.
If you're using it — or considering it — it's best for mid-level advertisers who are tired of daily micromanagement but still want control.
2. Madgicx
One of the most popular AI tools for FB Ads.
Combines AI targeting, automated creatives, and performance tracking in one dashboard.
Has deep insights into what creatives work best, and helps with scaling.
Also integrates with CAPI (Conversion API) and ROAS tracking.
3. Revealbot
Great for automated rules and reporting.
Lets you set up custom rules like "pause ad if ROAS drops below X" or "scale budget if CTR > Y".
Works well with agencies and media buyers.
4. Triple Whale (for Shopify users)
Offers true multi-touch attribution (especially for post-iOS14 chaos).
Gives super clear insights into what’s driving purchases across platforms.
Includes real-time dashboards, creative performance, and customer journeys.
5. Hyros
Focused on deep attribution tracking, not just FB data.
Great if you're running multi-channel funnels (FB + Google + email etc.).
Very accurate if you've got high-volume sales and need precise ROAS tracking.
If you're just looking to simplify FB Ads reporting and decisions, AdUp is solid — but if you want more in-depth insights, Madgicx or Revealbot might give you more flexibility.