Nice work on getting solid ROAS across both platforms — that’s no small feat! Now, to scale without hurting performance, here are a few smart moves you can try:
Cross-Platform Strategy:
Double down on what’s working by testing the same top-performing creatives from Facebook on TikTok (or vice versa) with slight tweaks for platform tone.
Consider audience exclusions to avoid overlap (i.e., exclude FB engagers from TikTok and test fresh cold audiences there).
Smart Scaling Tips:
Horizontal scaling: Duplicate your best-performing ad sets with slightly broader or interest-layered targeting.
Creative rotation: Add variations of your top ad (same message, different visuals) to prevent fatigue while scaling.
Campaign Budget Optimization (CBO): Use CBO to let Meta auto-distribute spend based on performance.
Experiment with:
UGC-style creatives and testimonials
TikTok Spark Ads to boost native-feeling content
Higher AOV bundles or upsells for better return per purchase
Scaling is all about maintaining efficiency while expanding reach — so go steady, monitor closely, and tweak along the way. You’ve already cracked a good formula — now it's about scaling smart!