Question

I'm having an issue where my ads aren't showing up when people search for my brand name on Amazon. Instead, Amazon changes it to a similar-looking word that's actually a misspelling of my brand name.
Has anyone experienced this before or knows why this might be happening?

Answer 1

What you're seeing is actually pretty common on Amazon.

Basically, Amazon’s search algorithm sometimes tries to be “helpful” by auto-correcting or redirecting searches if it thinks the user misspelled something — even when they didn’t. So if your brand name is a bit unique, new, or close to a common word, Amazon might swap it out for what it thinks the user meant… and that can push your ad out of the results.

Why your ad isn’t showing:

• Amazon is likely auto-correcting the search to a different word.

• Your brand might not be well-indexed yet, so Amazon doesn’t recognize it as a “real” brand term.

• You’re probably not bidding on the misspelled or corrected version, so you don’t show up for it.

What you can do:

• Try adding your brand name and common misspellings as exact match keywords in your ad campaigns.

• Consider running Sponsored Brands Ads to claim the top space for your actual name.

• If you haven’t already, enroll in Brand Registry — it helps Amazon treat your brand name as legit.

• Also, sprinkle your brand name into your product title, bullets, and backend keywords — that helps with organic indexing.

• And if it’s really off-base, you can always open a support ticket with Amazon Ads and ask them to review the behavior.