You're in a tricky but common situation. Here's how to move forward:
1. Switch to Maximize Clicks (Short-Term Fix)
Since you're struggling with low volume using Manual CPC, try switching to Maximize Clicks temporarily.
This helps gather more click data at a lower cost and avoids overpaying per click without results.
2. Avoid Target CPA for Now
Don’t switch to Target CPA yet. Because you have low conversion data, the system doesn’t have enough signals to optimize properly.
A high CPA target will just burn your budget inefficiently.
3. Use Broader Match with Better Ads
Ensure your keywords aren’t too restrictive.
Test broader match types and improve your ad copy relevance and landing page experience to boost Quality Score (this reduces CPC naturally).
4. Improve Conversion Tracking Setup
Check if all phone calls, form submissions, or purchases are tracked properly.
Missing conversions inflate CPA and hurt optimization.
5. Run a Conversion Campaign with Maximize Conversions (Optional Test)
If you have some conversion history, test a Maximize Conversions bidding strategy on a small budget.
Use Maximize Clicks to build data. Avoid Target CPA until you have 30+ conversions/month. And double-check tracking setup to get reliable optimization data.